A strong modeling portfolio is your gateway to success in the industry. Think of it as a visual resume that highlights your range and potential to agencies and clients. High-quality, professional photos will always get more attention than low-quality shots, even if you’ve got the perfect look.

What to Include in Your Modeling Portfolio:

Basic Modeling Digitals (A must-have to start)
These are simple, raw shots that let your natural beauty shine.

Headshots: Close-ups that focus on your face, with little to no makeup and a natural hairstyle. This is all about showcasing your real features.
Full-Body Shots: These should show your entire physique, whether in casual clothes or underwear/bikini. It's important for potential clients to see how you look from head to toe.

You might also want to add a comp card (z-card)—basically a model's business card that includes a few of your best photos, your stats, and contact info

Here’s an example of a model's z-card. It should feature your best photos, your measurements, and your contact details. This little tool is super handy for castings and go-sees.
In the photo is the stunning model, Audrey!

Creative Shots (Not a Must at the Start)

Creative shots are a great way to show off your ability to convey different looks and emotions, highlighting your versatility as a model. While they're not essential when you're just starting out, they can definitely elevate your portfolio later on.

Creating Your Portfolio

Select a Photographer
Pick a professional photographer who specializes in model portfolios. Their experience can make a huge difference in the quality of your shots. Psst…🤫 I can help you with your model snaps if you need a hand!

Plan Your Shoot
Before the shoot, chat with your photographer about your goals and create a mood board to guide the vibe. Planning outfits, locations, and looks in advance will help things run smoothly.

Personally, I recommend studio shoots with clean, professional lighting and a simple background for those classic model digitals.

Plan Your Clothes
Stick to casual, neutral-toned outfits with no busy prints. If you’re feeling confident, you can even include some shots in underwear or a bikini.

If you’re unsure about what to wear, I’d be happy to help you pick out the best outfits or recommend a stylist who can help pull the perfect looks together!

Model Polaroid Clothes Ideas (Source: Pinterest)

Looking for some outfit inspo? Pinterest is full of great ideas to help you nail that perfect look.

Plan Hair and Makeup

For basic digitals, you don’t need professional hair and makeup. Keep it natural—minimal makeup or none at all, with your hair styled however you like.

But for more creative shoots, professional hair and makeup can really take your photos to the next level. I work with top pros in the industry and can recommend makeup artists and hairstylists who’ll bring your vision to life.

FAQs

How Much Does a Modeling Portfolio Cost in the USA?
Prices can vary, but generally, creating simple model snaps will cost between $250 to $750, depending on the photographer and the package. This might include extras like hair and makeup, styling, and outfit changes.

Check out the “model portfolio” page for my latest offers on model polaroids and portfolios!

Is It Normal to Pay for a Modeling Portfolio?
Yep, it’s totally normal to invest in a professional portfolio. A high-quality portfolio is your ticket to getting noticed and landing opportunities in a competitive industry. While some photographers may offer free shoots to help build your portfolio, it’s more common to pay for this service.

Do You Need a Portfolio to Become a Model?
While it’s possible to break into modeling without a portfolio, having one gives you a much better chance of being spotted by agencies and clients. It’s a great way to showcase your potential. You can start small with just model digitals and build from there.

Can You Create Your Own Portfolio?
You can absolutely create your own portfolio, but working with a professional photographer will give you a polished, high-quality result that’s more likely to catch the eye of agencies. If you’d prefer to go DIY, check out my article “How to Create a Modeling Portfolio Yourself” for tips!

How Many Photos Do You Need for Your Modeling Portfolio?
To start, aim for 5-6 solid images—think a few headshots and a few full-body shots. Once you’ve got the basics down, you can add more creative shots over time.

How Do You Apply to Agencies?
Choose a few agencies you’re interested in and send them a selection of your best headshots and full-body shots (your z-card is perfect for this). Always check their website first, as many agencies have a specific “sign up” section where you can upload your digitals. Be sure to include key details like your height, body measurements, shoe size, hair color, and eye color. They may ask for more, but this is a solid starting point.

Building a modeling portfolio is a key step in your career. It’s an investment that shows off your skills and helps you stand out. With the right approach, a professional portfolio can open doors to incredible opportunities.

And if you need help—just get in touch!

HOW TO CREATE A MODELING PORTFOLIO IN 2025